Off Premise

Are cocktails to go here to stay?

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Retro 1950s illustration of cocktail shaker, shot glass, and martini on mod blue background.
/ © Diana Rich @ 123RF.com

When Denver spirit house the Family Jones could no longer welcome patrons last spring, the distillery, like many beverage producers, began bottling to-go cocktails. “These [drinks] are high-proof, completely shelf-stable, and are of the quality one would expect from a drink at our spirit house or a favorite cocktail bar,” says brand ambassador Nick Touch. The lineup started simple—a gin martini, cosmopolitan, and smoked old fashioned—and grew to include cocktail kits. Even as dine-in has returned, to-go booze continues to be a viable revenue source for the Family Jones as guests have become accustomed to the one-stop-shopping experience. “I hope the ability for bars and restaurants to sell to-go cocktails, as well as full bottles of spirits, wine, and beer stays in place,” Touch says. The state is expected to rule on (or extend) this in early summer. (ED: It passed! To-go alcohol is the law of the land for another four years.)

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