When does PopUp Bagels open in Houston?

PopUp Bagels opens its first Houston location on Friday, June 12, at 700 Town and Country Blvd., Suite 2640 at CityCentre. An opening-day party runs from 8 to 11 a.m. with fresh bagels, specialty schmears, a live DJ, and exclusive menu items.

Where is PopUp Bagels located in Houston?

The Houston PopUp Bagels is located at 700 Town and Country Blvd., Suite 2640, inside CityCentre.

Who founded PopUp Bagels?

PopUp Bagels was founded by Adam Goldberg in Westport, Connecticut, where it grew from a local obsession into a national bagel brand.

What kind of food does PopUp Bagels serve?

PopUp Bagels serves hot, whole bagels straight from the oven with rotating schmears. There are no sandwiches or complicated menu items — guests are encouraged to 'Grip, Rip and Dip' their bagels into classic and unexpected cream cheese flavors.

What is the signature item at PopUp Bagels Houston?

PopUp Bagels is known for its hot bagels fresh from the oven with crisp crusts, soft interiors, and classic toppings like sesame, poppy seed, and everything seasoning. For opening weekend, Houston guests can also try a limited-edition spicy queso cream cheese.

Is PopUp Bagels doing anything special for its Houston opening?

Yes — PopUp Bagels is hosting an opening-day party on Friday, June 12, from 8 to 11 a.m. featuring fresh bagels, specialty schmears, a live DJ, and exclusive menu items. Half of all opening-day proceeds will benefit the JJ Watt Foundation, which supports after-school athletic opportunities for middle school students in underserved communities.

Viral Bagel Chain PopUp Bagels Opens First Houston Location This Weekend

The cult-favorite concept known for its hot bagels and signature schmears is making its Houston debut at CityCentre, with opening-day festivities, a limited-edition spicy queso cream cheese

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Published on June 8, 2026 • 12:38 PM MDT

Updated on June 20, 2026 • 8:31 PM MDT

Houston is about to find out what all the bagel buzz is about.

PopUp Bagels, the Connecticut-born concept with a cult following and a deliberately cheeky motto—“Not Famous, but Known”—will open its first Houston location on Friday, June 12, at 700 Town and Country Blvd., Suite 2640 at CityCentre.

The arrival marks the brand’s Houston debut and its latest move in a fast-growing Texas expansion. After drawing crowds at its first two Dallas-area shops, PopUp Bagels is now planting its flag in the Bayou City, with more than 10 Texas locations planned in the coming years.

*A warm poppy seed bagel is pulled apart to reveal its fluffy interior at PopUp Bagels. | Photo by Alex Stein*

The concept is intentionally simple: hot, whole bagels served straight from the oven with rotating schmears made for tearing, sharing and dipping. There are no sandwiches here, no overstuffed breakfast builds and no complicated menu gymnastics. Instead, guests are encouraged to “Grip, Rip and Dip” their bagels into cream cheese flavors that rotate between classic and unexpected.

Founded by Adam Goldberg in Westport, Connecticut, PopUp Bagels has grown from a local obsession into a national bagel brand, expanding from New York and Florida to California, Georgia, Tennessee and beyond. Its rise has been fueled by a mix of nostalgia, scarcity and social-media-ready simplicity: bags of hot bagels, tubs of schmear and the kind of carb-fueled enthusiasm that travels well.

PopUp Bagels serves its signature bagels hot from the oven, featuring crisp crusts, soft interiors and classic toppings ranging from sesame and poppy seed to everything seasoning. | Photo by Jen Goldberg

To celebrate the Houston opening, the shop will host an opening-day party from 8 to 11 a.m. Friday with fresh bagels, specialty schmears, a live DJ and exclusive menu items. For opening weekend, Houston guests will also get first dibs on a limited-edition spicy queso cream cheese, a Texas-minded flavor that feels built for the moment.

Half of all opening-day proceeds will benefit the JJ Watt Foundation, which supports after-school athletic opportunities for middle school students in underserved communities.

For a city that knows its way around both breakfast and hype, PopUp Bagels arrives with a simple proposition: hot bagels, bold schmears, and no need to overthink it.700 Town and Country Blvd., Ste. 2640, Houston, popupbagels.com

Megha McSwain Managing Editor

Megha McSwain is the Managing Editor of DiningOut, overseeing editorial content across Houston, Dallas, and Atlanta. Born in Mumbai, India, Megha spent most of her life in Houston and now resides in Colorado. Throughout her career, she has contributed to leading food, travel, and lifestyle publications, including Food Network, Eater, InsideHook, Resy, and Texas Monthly. A trusted voice in food and lifestyle media, Megha also makes regular appearances on local television, appearing on Great Day Houston on KHOU 11 and Texas Today on NBC 5.

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