Unlimited sushi is coming to Midtown. Seven Sushi & Robata, the all-you-can-eat Japanese restaurant that debuted in Asiatown last year, is expanding with a second Houston location at 3304 Milam Street this fall.
Husband-and-wife owners Grace and Leo Xia, whose restaurant portfolio also includes Duck N Bao and Hongdae 33, are taking over the former home of d’Alba, an approximately 4,000-square-foot indoor-outdoor space with a dedicated parking lot. For Midtown, they’re pairing Seven’s unlimited sushi format with a larger bar program and a livelier late-night scene.
The main attraction, however, remains the same: Diners can order as much sushi, sashimi, nigiri, hand rolls, robata and Japanese-inspired dishes as they can handle for a set price.
Seven Midtown will offer three all-you-can-eat tiers. Weekday lunch will cost $22 and allow unlimited ordering until 4:30 p.m. The $37 Core option expands the selection to sushi, robata and other Japanese dishes, while the $57 Premium tier unlocks the entire Core menu plus higher-end selections including bluefin tuna, salmon belly, seafood and grilled meats. À la carte dining will also be available.
Families can stretch the deal even further: Kids ages 6 through 12 will eat for half price, while children 5 and younger can dine for free.
Despite the AYCE billing, Seven isn’t limiting itself to endless sushi rolls. Sushi will anchor the menu, but the kitchen is putting considerable emphasis on robata, with skewers of teriyaki chicken thigh, chicken hearts and gizzards alongside grilled miso beef, pork belly, chicken wings and seasonal vegetables. Diners can also expect crudos and hot dishes including agedashi tofu, tempura shrimp, takoyaki, chicken karaage and hamachi collar.
The biggest departure from the original Seven at Dun Huang Plaza may come after dinner. The Xias are building the Midtown restaurant around a roughly 50-seat, two-sided bar connecting the dining room to a covered patio, setting the stage for a restaurant that shifts from all-you-can-eat sushi by day to a more energetic scene after dark.
On Fridays and Saturdays, the restaurant will switch gears at 10 p.m. for Seven After Dark, dimming the lights and bringing in DJs while serving cocktails and a separate late-night menu of skewers, shareable plates and Japanese-inspired bar snacks. Seven is expected to stay open until midnight Sunday through Thursday and until 2 a.m. on Fridays and Saturdays.
The patio itself will have around 20 four-top tables, though there is one catch for anyone envisioning an alfresco sushi marathon: The outdoor area will be reserved for drinks and à la carte food rather than all-you-can-eat service.
An exact opening date for Seven Midtown has not yet been announced. But when it arrives this fall, Midtown diners will have a new option for everything from a $22 unlimited sushi lunch to a late-night round of cocktails and robata—and plenty of sushi in between.
Seven Sushi & Robata, 3304 Milam St., Houston, 7sushitx.com
